reuters "get the complete picture"
The Brief:
Produce a visually compelling promotional video for use at corporate events and other branding opportunities.
The Discussion:
We suggested that the film be a little bit different from the usual corporate video fare. We would convey the corporate brand values of the company without 'force-feeding' the audience, make the film visually playful and entertaining, and also make use of one of the clients strongest assets - their multi-award winning photography.
The Concept:
By taking a selection of the most powerful Reuters photographs and positioning the elements of the pictures in 3D space, we reinforced the idea that at any time, anywhere in the world, Reuters delivers an unbiased and powerful perspective - always in the right place at the right time. We carefully chose pictures that would reflect the brand values of the company in an interesting and challenging way.
The Result:
We created a visually compelling and innovative film, and a unique ambient soundtrack that surprised and delighted our client. The film was so well received that it's use has been expanded. It has been used by Senior Management figures at important events, such as the recent Bond Investors Congress (Q1 2005), and has been seen around the world in countries such as France, Brazil and Mexico.
"The film is fantastic, so a big thank you!"
(Carmela Savoca, Marketing Communications Manager - UK & Ireland, Reuters Limited)